KodakOne (Blockchain Service)
Bought on pre-sale:
KodakOne is a picture monitoring database that’s designed to assist photographers and picture creators be sure that their photographs are getting used appropriately. They’re additionally releasing a brand new cryptocurrency, KodakCoin, as a way to assist be sure that content material creators are capable of be compensated when their work is utilized by others.
Their Preliminary Coin Providing (ICO) opened gross sales in February, 2018 and as of the date of this text’s writing have been nonetheless open to accredited traders. The said objective on their web site is that Kodak needs KodakCoin to create a brand new economic system for each picture creators and customers, serving to to make sure each truthful use and truthful compensation, and facilitating simple picture monitoring and looking out.
How Does KodakOne Work?
KodakOne is searching for to determine a single on-line supply for photographs, picture monitoring, and picture rights. They’ve a proprietary net crawler that is ready to search all through the net for all occurrences of a picture, which helps photographers, artists, and different people that work in visible media discover out who’s utilizing their content material.
They use blockchain expertise that may create distinctive signatures for photographs that permits their total lifetime to be traced. This similar expertise can be getting used to assist create KodakCoin, which is an SEC-backed cryptocurrency that they’ve simply began to launch however that has but to be formally carried out.
Options and Advantages of KodakOne
Unlicensed picture use is a serious difficulty on the web, and the overwhelming majority of photographs which might be shared wouldn’t have the suitable authorization. There are hundreds of thousands of situations of individuals sharing photographs that they don’t personal the rights to and taking advantage of this utilization with out ever giving something again to the content material creators.
Many customers have additionally seen their work appropriated and utilized in ways in which they didn’t approve of. Photographs have been reinterpreted politically, sexually, for mockery, or in any variety of different ways in which the artist might even see as devaluing their work.
Because it stands right now, any particular person producer has little or no capability to hunt restitution for unlawful use of their photographs. Copyright legal guidelines might be sophisticated, imprecise, and alter dramatically from nation to nation. Many creators could make their work in a spot with very strict copyright legal guidelines, nevertheless whether it is utilized by somebody in a rustic the place mental property just isn’t valued in the identical approach, then there may be nearly no approach for them to cease that use or obtain cost for it.
KodakOne’s capability to seek out these people offers creators the chance to hunt truthful compensation for his or her work. It additionally permits them some management over who will get to make use of their work and the way it’s displayed, which may also help to forestall reinterpretation or objectionable use of their photographs.
Kodak is making an attempt to make use of this platform to assist put the ability again into the arms of the person creator, permitting them to seek out out when their work has been used and likewise giving them a option to search restitution. Given how sophisticated worldwide finance and mental property rights legal guidelines are, Kodak believes that their new cryptocurrency may also help simplify this course of.
KodakCoin hopes to determine a easy option to switch worth, guaranteeing compensation for creators. It additionally permits for the monitoring of all funds related to the picture, permitting creators to see who’s paying for it, how a lot they’re paying, and different useful metrics.
One draw back to KodakOne is the present presence of COPYTRACK, who’re presently making an attempt to begin their very own decentralized database of photographs. COPYTRACK has been working within the subject of digital copyright monitoring for a number of years, and so they have additionally launched their very own token forex, designated CPY.
COPYTRACK has a head begin on KodakOne by way of market share, expertise, and so they have launched each their ICO and their MVP properly forward of Kodak. Working of their favor, nevertheless, is the truth that the Eastman Kodak Firm is a a lot bigger entity than COPYTRACK, and so they nonetheless have broad international model recognition.
The opposite difficulty that faces KodakOne is that COPYTRACK additionally supplies encryption and search instruments for video, sound recordsdata, and different types of media past simply photographs. KodakOne is restricted to pictures alone, which can forestall common adoption of their providers.
The KodakOne Coin Providing
As talked about above, along with KodakOne, Kodak is concurrently launching KodakCoin as a approach to assist facilitate simple cost to picture rights holders, whereas additionally producing a considerable quantity of capitol with which to assist in giving KodakOne the kick begin that it wants as a way to achieve success.
KodakOne’s coin sale is presently underway after dealing with a number of delays. Kodak needed to wait to validate their potential traders earlier than starting their gross sales and have now moved on to promoting solely to these people that they will authenticate.
KodakOne can be working utilizing a blockchain platform that may operate as each a forex that can be utilized to pay for using copyrighted photographs and as a option to monitor these photographs, who has used them, and the way their creators have been compensated for his or her use.
Their ICO can be authorities backed and SEC regulated. This presents traders a level extra safety than another ICOs and helps alleviate a few of the danger that comes with investing in ICOs. It doesn’t guarantee viability of the forex, nevertheless, and traders are nonetheless topic to a wide range of safety issues.
Who’s Behind KodakOne?
As their title implies, the corporate behind KodakOne and KodakCoin is the movie, cameras, and imaging applied sciences firm Eastman Kodak, mostly merely referred to as Kodak. The corporate was based over 130 years in the past and for many years have been thought of probably the most distinguished title in images.
Kodak had some bother adapting to the digital age, and their enterprise started to say no throughout the 1990’s. Digital cameras started to switch movie cameras, and earlier than lengthy the trade that that they had constructed their firm on had completely modified. Kodak’s enterprise continued to say no all through the 200’s till they have been finally compelled to declare chapter in 2012.
Lately they’ve made strides to reestablish themselves as an imaging and communication applied sciences innovator, together with producing their very own line of tablets, sensible telephones, and printing merchandise. They’ve additionally already been working extensively with digital licensing, which has helped to maintain the corporate afloat. Additionally it is this expertise that has led to the creation of KodakOne.
To construct KodakOne, Kodak partnered with WENN Digital, a subsidiary of the multinational media conglomerate World Leisure Information Community. WENN operates a wire service that gives photographs to different media shops. They have been based in London however function bureaus in Los Angeles, New York, Las Vegas, and Berlin.
The announcement of KodakOne and KodakCoin boosted the corporate’s inventory significantly, tripling its general worth in lower than two days. Their firm was valued at properly over $550 million USD on the time of this text’s publication.
KodakOne is being constructed to deal with a really clear want in right now’s on-line economic system. There’s a large quantity of unlawful picture sharing that occurs day-after-day and there may be little or no that the person content material creator can attributable to forestall this. They typically don’t even know that their photographs are getting used, and in the event that they do they might have problem contacting the consumer or getting them to pay for that use.
Kodak is making an attempt to deal with these points with KodakOne and assist the person photographer be sure that they’re getting the compensation that they deserve for his or her work. In principle, customers will be capable to discover all situations of a picture’s use on-line and supply a approach for these customers to pay the unique content material creators. In Kodak’s imaginative and prescient, this may also help each creators and customers, establishing a extra sincere and bonafide economic system for on-line picture use.
Whereas that is clearly a necessity, they do face some challenges. Certainly one of these is that they’ve competitors on this endeavor that’s additional alongside than they’re, and whose platform boasts extra options and features. One other is the corporate’s current historical past, which has damage their general popularity.
Regardless of these challenges, their preliminary coin gross sales have gone properly and the corporate is optimistic about the way forward for their challenge. They’ve met or exceeded all of their targets to date, and are presently promoting to accredited traders, which has generated over $2 million USD to this point.
In addition they have SEC backing, which their competitors doesn’t, and for higher or worse Kodak remains to be a recognized entity whereas COPYTRACK has much less of a popularity. The success of KodakOne appears largely contingent on their capability to match or exceed their competitors’s performance, however this can be tough for them, particularly provided that KodakOne is simply capable of monitor and search photographs, however not different types of digital media.
Kodak is an organization with a protracted historical past, and the success of KodakOne and KodakCoin will decide whether or not or not they may be capable to proceed their success into the cryptocurrency age. Their ICO can be on sale by means of February of 2018 for customers.
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